• Ride Fit Clinic
• RIDE Events

What We Sell

• Cycling
• TRI

Articles

• GURU Geneo Review
• Parlee Z4 Video Review
• Seven VII Review
• Parlee Z3 Review
• Parlee Custom Carbon
• Race Bike Of The Year
 

RIDE Boutique Info

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RIDE Boutique Ann Arbor
924 North Main
Ann Arbor, MI 48104
734.622.0544

>>MAP

RIDE Ann Arbor Hours:
WINTER HOURS
Mon-Fri 11am-7pm
Sat 11am-6pm
Sun 12pm-5pm
As always, we are available at any time outside of regular hours for "by appointment" fitting and consultation.

It's All About YOU!!!

Ride Boutique was designed from ground up to fit, design, build and deliver bikes made to the individual. We offer more choices of individualized bicycles than any other dealer in Michigan from the World’s finest builders like – Serotta, Seven Cycles, Titus, Waterford, Guru, Gunnar and Parlee Cycles. While these brands may not be as commonplace as the usual 4 or 5 big brands that you are used to seeing in a normal bike store, make no mistake – these are the companies leading the way in bicycle technology.

 Ride Boutique, from the start has invested in the finest fitting tools for YOU. Our fitting studios employ video analysis, size cycles, computrainers, adjustable cranks and stems, more handlebar shapes and sizes than most stores carry, shift levers from Campy, SRAM and Shimano, an incredible seat library. Our interview area is comfortable and inviting with plush leather furniture. Need a cool drink while you’re working on the Size Cycle – we’ve got you covered. Our process is all about YOU and your needs for your ultimate bicycling experience. We already know all about the benefits of a great fit on an individualized bicycle. Now it’s your turn to find out why a bicycle from Ride Boutique is so cool…

RIDE Bicycle Performance Center (924 N. Main St., Ann Arbor, Michigan) is a new model of bicycle store/training center that is dedicated to fitting bikes to athletes. RIDE BPC keeps regular retail hours and services walk-in clientele. RIDE BPC has a great selection of premium clothing, accessories and nutrition. RIDE BPC's specialty is one-on-one, by appointment bicycle sales, fittings and training. The staff at RIDE BPC values your time and a bicycle consultation in our relaxed, professional atmosphere is our commitment to a rich level of service not available in the typical bike shop.

Clients of all abilities and goals are welcome at RIDE BPC and a strong emphasis is placed on uncovering client needs and goals, rather than quizzing client’s knowledge, skill set, and accolades; one does not need to “earn” the right to be a part of the RIDE Bicycle Performance Center culture.

You can schedule your FREE appointment to discuss your new bicycle purchase by clicking here. Enjoy :)

You asked for it...

RIDE Boutique is now fitting you for your dream bike from SEROTTA. Serotta offers a bikes made out of Titanium, Carbon and Steel. Road, Tri, Mountain or Cross - Serotta is a great choice. Read more...

TITUS Bicycles NEW at RIDE Boutique

Ride Boutique is pleased to announce that after a long and hard search, TITUS made our cut to be offered to our customers. We started our search last year for an upper-end mountain bike that performed to our standards and could sit alongside Maverick and Seven in our stores. WE FOUND A WINNER! TITUS. Demo bikes are being built up daily. Read more...

Custom Bicycle Season is HERE at RIDE...

Now is the best time to schedule that fitting you have been thinking about. We can fit you and get your custom bicycle being built so it's all ready for spring. Most custom manufactures take from 4 to 12 weeks for delivery, so now is the time to act.

Let that special person know that what you really want is a gift certificate for a fitting at RIDE Boutique. Our by-appointment, private fittings are a great gift for a cycling enthusiast. We can get you into the most comfortable and efficient position that will let you RIDE strong for years to come.

New Bike: FREE Consultation

Are you interested in a bike and have questions about working with RIDE, but are not ready to place an order? Feel free to schedule an appointment to come by and talk about a potential new bike. This service is free of charge and includes discussion on items such as:

• Brand selection
• Model selection
• Component selection
• Goals and intentions for a new bicycle
• Timeline

Please note that bicycle positioning and fitting are not covered during the discovery process. If you are interested in receiving our recommendation for an ideal fit prior to purchasing a bike, please see the Bicycle Fitting Service chart below.

Invest In Yourself

So, you are ready to invest in the most important piece of equipment there is - YOU!

Our one-on-one, by appointment fittings are the best way to optimize your comfort and performance on your bicycle. The investment is as follows:

Fitting and positioning on our equipment or your current bicycle

$200.00 >>Read more about this service

Performance Aero Fit and positioning

$250.00 >>Read more about this service